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"The U.S. primary energy consumption is expected to grow 1.1% annually" Source: EIA HOW IT WORKS The Coat ‘N’ Cool HMS Advantage. Using a proven water-borne epoxy system with specially designed synthetic pigments, Coat ‘N’ Cool HMS makes use of a highly reflective Basecoat and an UV resistant Topcoat. With this unique basecoat and topcoat system, Coat ‘N’ Cool HMS can provide you with a variety of color choices not just white. Click for Basecoat and Topcoat Specs Radiant heat can travel through a building’s roof and walls until it is reflected or absorbed. R-Value insulation such as foam or fiberglass, act to slow the flow of heat from hot to cooler areas, but do not stop it. This is where Coat ‘N’ Cool HMS comes in. It reflects and dissipates radiant heat, stopping it from entering in the first place. Coat ‘N’ Cool HMS reflects up to 84% of the Sun’s heat, resulting in a net cooling effect. The lower the temperature, the lower the energy cooling bill.